Littlewoods ad uses rare language

http://www.metro.co.uk/news/article.html?in_article_id=215684

Talk of the town: Littlewoods’ Esperanto ad

If the world of fashion and advertising is all Greek to you, then a new TV ad might prove even more confusing.

Littlewoods Direct is trying to sell its clothing range using Esperanto - a language invented in the 19th century.

The new commercial will be screened for the first time today. Esperanto enthusiasts - there are an estimated 2,500 speakers in Britain - are hoping it will boost the language's popularity.

Esperanto was created to serve as a second language that could foster international understanding between cultures.

'We believe the need for Esperanto has never been greater and we really look forward to seeing the ad. It sounds very exciting,' said Stephen Thompson of the Esperanto Association of Britain.

David Inglis, of Littlewoods Direct, said: 'We know that the majority of people who watch the ad will not understand what is being said, but the language is as beautiful and stylish as our clothes - and we have added subtitles.'